A PAKISTANI POLITICIAN AND ACTIVIST SAFEGUARDING THE FUTURE OF OUR CHILDREN
MPA SARAH AHMAD’S JOURNEY
A Calling Beyond the Corporate World
After earning her MBA, Sarah Ahmad built a career in multinational corporations and academia. However, her lifelong passion for child protection and social welfare led her to public service and politics. In 2019, she became Chairperson of the Child Protection & Welfare Bureau (CPWB). Under her leadership, CPWB implemented key reforms to enhance rescue operations, establish rehabilitation programs, and strengthen partnerships with law enforcement to save and protect destitute children across Punjab. These efforts gained recognition from the Government of Pakistan, the US government, and international organizations like the United Nations. CPWB has also collaborated with UNICEF Pakistan to establish child protection units.
Expanding Her Mission Through Public Office and Public Speaking
To elevate child welfare on a broader scale, MPA Sarah Ahmad decided to pursue public office and was elected as a Member of the Provincial Assembly of Punjab in 2024. This move enabled her to propose and support stronger legislation safeguarding children’s rights. Through consistent dialogue with local communities and law enforcement, she identifies the greatest barriers to child protection and seeks to dismantle them through legal reforms. She has also intensified efforts to confront criminal networks trafficking children into begging and lead legal actions against perpetrators of child abuse and domestic violence.
Additionally, Sarah Ahmad prioritizes speaking at seminars, workshops, and forums to discuss the societal impacts of child neglect and exploitation while advocating for solutions. Her passionate speeches and inspiring actions encourage citizens from all walks of life to contribute to defending Pakistan’s most vulnerable population.
With the support of the government, MPA Sarah Ahmad and her team are committed to creating practical and effective solutions for the following issues:
Child Labor & Beggary
This involves launching rescue missions to take children off the streets and placing them into CPWB.
Safety of Abandoned Infants & Street Children
The CPWB rescues abandoned infants and vulnerable children from the streets, provides them with holistic care, and reunites them with (or gets them adopted into) families.
Child Trafficking & Exploitation
Sarah Ahmad actively works with the police to dismantle child trafficking rings and urges citizens to report suspicious activities to the hotline 1121.
"The protection of children is a sacred trust, and we must do everything in our power to safeguard their well-being and dignity."
Sarah Ahmad | MPA and Chairperson of the Child Protection & Welfare Bureau
PROGRESS AND ACHIEVEMENTS SO FAR
Sarah Ahmad has advanced child welfare initiatives in Punjab and helped foster a more accountable system that places children’s safety and futures at the forefront.
CPWB
Remodeling And Expansion
CPWB has opened computer labs and vocational training centers, installed CCTV cameras in each room, and introduced weekly awareness campaigns across Punjab. It has grown to house 1,200+ children. New centers have been established in Faisalabad, Sahiwal, Kasur, DG Khan, Rajanpur, Sargodha, and Hafizabad.
Meeting
Global Benchmarks
Sarah Ahmad’s accomplishments align with and often surpass internationally recognized standards for child welfare. By drawing insights from global child protection models, she ensures that CPWB’s policies and programs are not only locally effective but also stand out on the world stage. Her efforts have garnered praise from organizations like the United Nations.
National And International Recognition
Sarah Ahmad received the Global Collaborative Award in Rome in 2022, the International Woman of Courage Award in 2023, and Tamgha-e-Imtiaz in 2024.
Stay updated on MPA Sarah Ahmad’s initiatives and be a part of the change.
HER VISION
Sarah Ahmad envisions a Pakistan where children learn and grow in safe, nurturing environments and are never forced onto the streets or into labor.
HER PURPOSE
Sarah Ahmad's mission is to break cycles of child abuse, exploitation, and poverty through targeted awareness campaigns, resource mobilization, and cross-sector partnerships.